The first edition of the Milan International Rights Center ends today with more than 500 participants from 34 countries and over 6500 appointments
Milan, the 21st of April. The first edition of the Milan International Rights Center within Tempo di Libri book fair (Pavilion 1) ends today and the results are positive on all fronts with great satisfaction of the organizers and the personnel involved: more than 500 participants, from 34 countries and over 6500 appointments managed by the matchmaking b.square multilingual platform. The goal pursued by MIRC has been to ease the meeting and the exchange of ideas and contacts, for both the main publishing groups and the small and medium independent publishing industry. Today we can say “mission accomplished”. The 170 foreign participants and the Italian ones have had full agendas and several occasions to strengthen relationships already started and explore new business opportunities.
Among the features highly appreciated by rights manager, editors, literary agents and scout present at MIRC, there is the great and innovative space, comfortable and well equipped as work place. As a consequence of this first aspect, the possibility to keep the privacy during the appointments has been an important element to conduct negotiations and close contracts. The third successful element is the integration of the rights center with the Fair, which have made the participants feel part of Tempo di Libri, offering them the possibility to visit the stands and understand, especially for foreign people, the richness of the market they are interested in.
The testimonies of each participant highlight, for example, the role of MIRC for young and small publishers, who can not only have an idea of the foreign demand but also understand how to better face the market. They can perceive the renewed attention given to the educational non-fiction sector for children, in which the Italian publishing industry distinguishes itself and has an important cultural responsibility. Less common literary genres, as the Italian contemporary science fiction, have gained attention. The participants with the higher number of meetings have been United Kingdom, China, Poland, Germany and France. The representatives of the geographically farer markets have demonstrated to be interested and committed to spread and help discover the Italian language and culture in their countries.
The countries which have participated to the Milan International Rights Center are the following:
Albania, Austria, Canada, China, Croatia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hungary, Indonesia, Italy, Latvia, Luxemburg, Norway, Poland, Portugal, Republic of Macedonia, Russia, Serbia, Slovenia, Spain, The Netherlands, Turkey, Ukraine, United Kingdom United States, Sweden, Switzerland.
Daniela Poli – AIE Press Office
Tel. 0039 02 89280823 – cell. 0039 335 1242614
Ex Libris Comunicazione
Tel. 02 45475230, Carmen Novella 335 6792295; Elisa Carlone 334 6533015; Marta Santopolo 331 3213168