MIRC | MILAN INTERNATIONAL RIGHTS CENTER
10th March 2018. The second edition of MIRC, within Tempo di Libri, ends today confirming and exceeding the expectations in terms of success: the results are positive on all fronts with great satisfaction of the organizers and the personnel involved. MIRC has become an annual appointment in the calendar of the international fairs and it successfully stands between Frankfurt and London in the agendas of all editors, agents and scouts.
More than 500 participants, from 32 countries - Albania, Algeria, Australia, China, Costa Rica, Denmark, Egypt, Finland, France, Georgia, Germany, Greece, Haiti, Hungary, Indonesia, Italy, Japan, Lebanon, Monaco, Netherlands, Norway, Poland, Portugal, Russian Federation, Serbia, Slovenia, Spain, Sweden, Turkey, Ukraine, United Kingdom, United States - and over 6500 appointments managed by the matchmaking b.square multilingual platform. The 170 foreign participants and the more than 330 Italian ones have had full agendas and several occasions to strengthen relationships already started and explore new business opportunities. Furthermore, during the first day of MIRC, the 8th of March, many last minute registration requests (on payment) has been made by not exhibitor Italian publishers, interested in meeting their international colleagues. Great news of this year has been the participation in MIRC of young editors and rights manager of the Frankfurt-Milan Fellowship: the new Tempo di Libri project born from the tight relationships between The Italian Publishers Association (AIE) and the Buchmesse. A delegation of international professionals has arrived in Milan two days before the beginning of Tempo di Libri to meet and know better some publishing houses and booksellers.
Listening to the testimonies of some Italian and international professionals present at MIRC, the utmost appreciation for the location of the rights center, not only within the Fair, but, this year, really close to the conference rooms of the Convention Center has come to light. The location has enabled Italian agents and publisher to meet their authors and in some cases to introduce them to their foreign counterparts and has offered the opportunity, to the professionals of other countries, to participate in meetings and discover authors and interesting stories for their national markets. Another element of continuity with the first edition of MIRC is the attention towards the Italian fiction and towards Italy as a country and as an identity. In addition to the frequent request of crime novels and thrillers, novels and stories marked by Italian features and settings of precise places of the Italian country have been particularly appreciated.
As for the meetings, both the Italian and the international participants have had full agendas of appointments, during which they have continued and concluded negotiations already started and paved the way for future projects. Furthermore, many professionals have participated to off initiatives, and they have also met outside the Fair, at exhibitions and bookstores in Milan, building relationships with colleagues that they would not have the chance to meet otherwise and obtaining a wider view of the Italian and international publishing sector.
Daniela Poli – Ufficio Stampa Associazione Italiana Editori
Tel. 02 89280823 – 335 1242614
Ex Libris Comunicazione
Tel. 02 45475230, Carmen Novella 335 6792295; Elisa Carlone 334 6533015